A new survey carried out by renewable energy specialist, Ørsted, has revealed that majority (73%) of UK consumers prefer to shop for products from companies that use renewable energy over those that do not.
The survey explores attitudes towards the purchase of goods from supermarkets, as well as food and beverages, clothing, electronics and beauty products. Ørsted commissioned the survey to gain a greater understanding of the influence of renewable energy on purchasing decisions, and how it can drive the behaviour of consumers.
The survey indicates there is strong commercial benefit to pursuing a cleaner, greener business strategy with consumers consciously preferring businesses that use renewable energy sources.
In a look into consumer attitudes, Ørsted also found that 86% of consumers believe it’s worth buying products made using 100% renewable energy, while 60% of consumers showed a preference for logos displaying a green message.
Jeff Whittingham, Managing Director of Ørsted Sales UK, said: “We know that a move to green energy makes sense for the environment, but these latest statistics show that it is also good for business, making renewable energy a commercial choice as well as an ethical one.”
*View the latest ethical comparison rankings for UK energy suppliers.