Global fashion brand, Gucci, has released plans to further its sustainability and transparency commitments with the launch of Gucci Equilibrium.
The launch of the new project follows as part of the company’s 10 year sustainability plan, in which Gucci pledged to join the Fur Free Alliance and also support UNICEF’s Girls’ Empowerment Initiative. With Gucci Equilibrium, the aim for the platform is to make connections and create channels for sustainable fashion innovation (‘a culture of purpose’).
Gucci CEO Marco Bizzarri said, “Gucci is not a company where you must leave your values at the door, but one where they are enhanced, challenged and amplified. Gucci Equilibrium is about us spreading that energy and that positive intent to everyone who loves our brand.”
Without detailed specifics, Gucci’s CSR and sustainability policies promise action on reducing the environmental impact of its business operation. This includes the use of energy and water, waste production, hazardous chemicals and the sustainability of raw materials, among a number of others. The company has also made statements on human rights and broader principles of ethical business.
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